• Aligned to the seven key pillars in the strategy, deliver effective audience-led communications with measurable objectives supporting EA, DE and wider government priorities.
  • Set the agenda through more proactive, less reactive activity.
  • Establish a consistent approach to internal and external engagement.
  • Commitment to equality and accessibility in all communications and engagement activities.
  • Support wider change and improvement programmes through the delivery of strategic communications.
  • Support and challenge the wider organisation on building better customer services, including workforce and sectoral operational communications, to improve service delivery.
  • Be prepared for events and crises and manage them appropriately.
  • Harness digital opportunities including web, social media and Artificial Intelligence (AI).
  • Fully support EA’s skilled team of communications specialists.