Better understanding of our audiences through an evidence-based approach is vital to making sure our communication is relevant, meaningful and effective. We must reach people at the right time, in the right way, through the right channels to make the most of our resources. This includes baselining attitudes, feedback and preference for communications and engagement in a consistent way through research, evaluation data, media and social media analysis and through wider external sources.
It is critical that EA acts on audience insight and data in a joined up, focused and systematic way to improve service delivery, service design and how we engage and communicate with key stakeholders.
A number of key audiences are listed below (this is not an exhaustive list):
- Children and young people
- Parents/carers
- SEN families
- Schools, EOTAS and other settings
- Youth Services
- EA staff - (primarily corporate, support and school based staff employed by EA) although there will be cross over to other sectors
- Sectoral partners
- Children’s Commissioner
- Trade Union Side (TUS)
- Media
- Political representatives
- Advocacy groups